Martial Arts Teachers' Association Director John Graden interviews Roland Jackson on how he has been able to have his school recognized as an "approved vendor" in 12 public schools.

John Graden describes his new Quantum Leap Program and interviews world taekwondo champion Kathy Marlor on planning for 2006 and how to increase revenue and retention with musical forms.

Martial Arts Teachers' Radio
Hosted by John Graden

We specialize in helping teachers who would like more students in their school or class, but feel stuck. If you love to teach the martial arts, we will help you attract many more students, enroll them and keep them for a long, long time without sacrificing student quality.

The focus of this program is the new landscape for selling martial arts products in your pro-shop.

John Graden, founder of NAPMA, ACMA and Martial Arts Professional presents...
Martial Arts Teachers' Radio

Show 1 - Trial vs. Non-Trial Lesson Enrollment Strategies

www.martialartsteachers.com

The Truth About the Martial Arts Business
by John Graden

The Table of Contents

Foreword by Brian Tracy
Preface
Introduction: What is a Martial Arts Professional?

Section One: The Core Dynamics
Chapter One: The Control Factor
Chapter Two: Finding Your Own Voice
Chapter Three: Value What You Do
Chapter Four: Clarity of Purpose
Chapter Five: Black Belt Eyes

Section Two: What Works
Chapter Six: Positioning Your School for Success
Chapter Seven: Your Most Important Negotiation
Chapter Eight: Trial vs. Non-Trial Enrollment Strategies
Chapter Nine: How to Teach a Trial Lesson
Chapter Ten: A Baker’s Dozen of Revenue Streams
Chapter Eleven: How to Set Your Tuition
Chapter Twelve: What It Costs to Get a New Student
Chapter Thirteen: Agreement vs. Non-Agreement Student Plans
Chapter Fourteen: How to Make Cash Outs Work
Chapter Fifteen: How to Determine Your Retention
Chapter Sixteen: How to Improve Renewals and Retention
Chapter Seventeen: Curriculum Design: The Recipe Book for Your School
Summary: A School Full of Pooh Bears

Appendix Section
Appendix I: Owner Questionnaire