www.martialartsteachers.com

The Truth About the Martial Arts Business
by John Graden

The Table of Contents

Foreword by Brian Tracy
Preface
Introduction: What is a Martial Arts Professional?

Section One: The Core Dynamics
Chapter One: The Control Factor
Chapter Two: Finding Your Own Voice
Chapter Three: Value What You Do
Chapter Four: Clarity of Purpose
Chapter Five: Black Belt Eyes

Section Two: What Works
Chapter Six: Positioning Your School for Success
Chapter Seven: Your Most Important Negotiation
Chapter Eight: Trial vs. Non-Trial Enrollment Strategies
Chapter Nine: How to Teach a Trial Lesson
Chapter Ten: A Baker’s Dozen of Revenue Streams
Chapter Eleven: How to Set Your Tuition
Chapter Twelve: What It Costs to Get a New Student
Chapter Thirteen: Agreement vs. Non-Agreement Student Plans
Chapter Fourteen: How to Make Cash Outs Work
Chapter Fifteen: How to Determine Your Retention
Chapter Sixteen: How to Improve Renewals and Retention
Chapter Seventeen: Curriculum Design: The Recipe Book for Your School
Summary: A School Full of Pooh Bears

Appendix Section
Appendix I: Owner Questionnaire